When you think of luxury watches, what comes to mind? Rolex? Audemar Piguet? Omega? These brands probably popped into your mind instantly. Bell & Ross isn’t the first name you’d think of but we’re going to get into why you need to give them consideration.
Their company officially launched back in 1992 making them relatively younger compared to other watchmakers that have been around for a century. Childhood friends Rosillo and Belamich accompanied by a German watchmaker called Sinn began to make the first watches together.
They have released a nice variety of watches including:
- The BRnstrument that took its design inspiration from the cockpit of aircraft.
- The BR02 diving watch made for professional divers that would be going down to depths upwards to 1000 meters.
- The Hydromax which contained hydraulic fluid to counter any external pressure.
The first watches they released were Sinn’s models but included the Bell & Ross logo on it as well. In 2002 they parted ways and Bell & Ross opened up its own production facilities in La Chaux-de-Fonds, Switzerland. Now lets get into why you’re here and disect their watches.
Are Bell & Ross Watches Worth the Money?
Price & Appearance
If you want to invest into a Bell & Ross watch, you’ll be looking to spend at least $2,000-3,000 on average. In this same range you could be looking at getting a Breitling, Omega, or even a pre-owned Rolex. For the serious watch collectors and connoisseurs, there are models that extend up to $20,000.
One of the first things you’ll notice about their watches is they are very fashion forward. They are meant to be worn and shown off so if you like sporting your timepieces it makes a great choice. Many of them feature their square case which stands out among other watches in its caliber. Some Bell & Ross owners say that the square cases sit on the wrist more comfortably as well.
One common argument around Bell & Ross watches is that because they use ETA movement they are of less quality. If you value in-house movement then yes, this will be a slight setback but it’s a long-shot to say it lowers the actual quality of the watch. To develop and produce in-house movements is a very costly procedure in both time, resources and money. Using ETA movements is a very sensible alternative because they are also modified by the watchmaker to make it unique.
ETA itself boasts great performance and reliability in various grades with the top specs having COSC certification. Only 3% of Swiss watches are COSC certified so that should attest to its quality. If you were ever to have problems with the movement, it’s a lot easier and affordable to get fixed compared to fixing your Rolex for example.
Bell & Ross watches are a luxury brand after all so you can’t expect to skimp out if you want to enjoy one. They get most of their flack from utilizing ETA movement but as we mentioned, this is far from a drawback and actually beneficial if anything. When you invest into something like this, it’s not just the quality you are purchasing but the brand name and image it gives you. You’re bound to have people asking about and complimenting your watch when you’re sporting a Bell & Ross.
Bell & Ross Watches to Consider
- Beautiful black stainless steel case, dial and date window at the 3 o’clock position.
- Power reserve indicator.
- Comfortable black rubber strap.
- Brush and polished stainless steel case.
- Self winding automatic movement.
- Scratch resistant sapphire crystal window.
- 100 meter water resistance.
- Brushed stainless steel square case.
- Black dial with luminous hands and markings.
- Battery operated quartz movement.
- Contrasting stitching on black leather strap.
- Sapphire crystal window that is scratch resistant.
- 100 meter water resistance.